Should you be updating your blog every day? Well, that depends. Blogs are designed to disseminate information quickly and succinctly. Most blog readers like short entries packed with solid information. Because people on the internet tend to glance or scan rather than read carefully, blogs are written with this in mind. Whether you post every day depends on two factors.
First, do you have something valuable to say? If you don’t have anything new or exciting to say, then don’t update. Readers would rather see an informative, interesting post every 3 or 4 days, then dull posts more frequently. If you’re wasting readers’ time with dull posts, you’ll find traffic to your site decreases.
Second, are you writing a blog that functions as a journal or catalogue of events? If you’re blogging about a cross country trip or dealing with a terminally ill child, then updating every day is appropriate. Something is happening every day, and it might not be exciting, but it will make your readers feel as if they are on the journey with you.
These are some guidelines for blog updates. In the end, you’re the best judge of when to update. Only you know your readers!